Funniest Commercial
Direct TV – Locker Room. I should have included this in the previous post. I have cable and don’t plan on quitting any time soon – well because I’ve had satellite television previously. But the first time I saw this commercial, I couldn’t stop laughing. And every time I see it, I chuckle. The motivational opening pulls you in and the perfectly timed punchline is simple but startling. Very well done including casting.
A California high school girls’ volleyball team was headed for the state semifinals when several members of the team lost everything in the wildfires. Their rivals who they were slated to play, raised money and surprised the visiting team with new uniforms, food, and donations.
Another Inspiring Story
A ninety-eight-year-old man walks 12 miles every day to visit his wife in the hospital. Inspiring, but not quite believable. You mean to tell me folks in Rochester, NY are okay with letting this man walk that far – every day. Nah!
Favorite Tweet
Shonda Rimes commenting on a Hollywood Reporter story:
“Why do reporters always say writers were "lured"? Like we're children following a trail of candy. I created a $2B+ revenue stream for a major Corp with my imagination. I do not follow trails of candy. I am the candy.”
Quote of the Year
“They ain’t that smart!” Michelle Obama commenting on teachers who didn’t believe she could get to Princeton and fellow students at Princeton who tried to make her believe she didn’t belong there. Speaking at the United Center, Chicago on the first stop of her Becoming book tour.
Best Presentation
AARP – the Future of Aging by Edna Kane, SVP Multicultural Leadership
Ms. Kane presented data at the I Am That Woman Retreat on emerging trends impacting the aging population and specifically how it differs in communities of color. It was sobering and informative and called attention to the urgent need for everyone to pay attention to social and familial relationships and brain health. The one crucial factor is isolation and loneliness and is further complicated by disparities in health care access. This has particular implications for Black women.
Most Insulting Presentation
Sprint – ANA Multicultural Marketing Conference
As a contributing member of the $1.2 trillion African American consumer marketplace and a Sprint customer for more years than I can track, it was quite insulting to listen to the CMO of Sprint present a case study outlining how they reversed the company’s negative sales growth by focusing on multicultural consumers. Except, the marketing focus was strictly on Latino consumers, and the turn around slight. The data clearly indicated that the results could have been more robust over the three years if the brand focused on all multicultural consumers. When asked by someone from the audience (not me) about the lack of emphasis on African American consumers, the CMO was dismissive not only to the audience member but to the AACM.
That’s it. My 5 cents. Wish you and yours a successful and fun-filled 2019.
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