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Introducing Media Tea Leaves

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Introducing Media Tea Leaves, a blog offering commentary and analysis of the advertising and marketing ecosystem and the implications for African American media companies, agencies and the  brands that need to connect with this consumer segment. 

Reading tea leaves, of course, is a mystical endeavor by which a highly intuitive individual can look at the tea leaves, or coffee grounds as it were, and divine the future.  It has a formal name: tasseography with the root etymology originating from French meaning cup.  In essence, it’s the study of cups – stretched.

The frequency of posts is undetermined at this time.  We will let events and issues in the marketplace assist with defining the topics and cadence.   The first article was a 10 point summary of the ANA Multicultural Marketing Conference held in Miami November 5-7th, 2017.  It was published on LinkedIn and reposted by my good friends at Moguldom.com

We will also, from time to time, invite guests to offer their two cents on topics that are germane to those of us who attempt to earn a living in this ecosystem.

You are welcome to share Media Tea Leaves as long as you do not change anything or misrepresent the authorship and maintain the links to its origin.  

Follow us on Twitter @Mediatealeaves

Comments

  1. K. W. McFallDecember 29, 2017 at 12:52 PM

    Bravo! And thank you for this much needed initiative Deborah. Looking forward to reading and contributing insights.

    ReplyDelete
  2. Pepper Miller January 2, 2018 at 11:09 AM

    Looking forward to reading your posts. Agree with Kevin McFall, much needed.

    ReplyDelete

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